Directed the development of brand identity of businesses by managing accounts, creating briefs and managing the creative teams. 

I worked as the group leader of San Francisco for the concept of the TED award winning project from JR. My team worked with the community to generate awareness about homeless people through XL portrait art installation around the city. - http://www.insideoutproject.net/ 

"We wanted to be the voice of the unheard of in our community and put everyone together regardless of their social status, our goal was to bring together the homeless and sheltered with the rest of us. We wanted to send a message were we looked around to persons and not just people. By placing extra large portraits of everyone in the community next to each other we were able to send a mesage."

Recruited talent and production teams to create promotional images for different businesses. Styled outfits following my client's objectives to communicate brand values. 

Gathered production team together and styled to promote the hand painted silk scarfs by artists Rosa Granados. 

Defined visual inspirations based on forecasts while directing designers to develop ideas and new product lines.

Authored and styled articles for the avant-garde magazine.  www.somamagazine.com

Here are a few examples:

http://www.somamagazine.com/atak/

http://www.somamagazine.com/valley-eyewear/

http://www.somamagazine.com/truvee/

http://www.somamagazine.com/ayk/

http://www.somamagazine.com/dclic/

I was the founder and creative director for a company that imported organic and biodynamic wine from Italy and Spain.

Spot-On Design Lab is the name I use as a freelancer. I work with different industries to develop brand content and communication strategies.